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Big City, Big Toys

Amaze Expo
March 22nd – March 24th, 2018
DIFC, Dubai

They may have changed the name, but the event formerly known as Big Boys Toys still promises to be the ultimate playground for grownups when it takes over Dubai’s DIFC March 22nd-24th. Now called Amaze Expo (not to be confused with Expo 2020), the annual affair offers up the latest and greatest gadgets for aspiring action heroes and their sidekicks.

Catering to female visitors, who make up 40% of attendees, is Woman’s World, a simultaneous exhibit that serves up jewellery, fashion and footwear.  Amongst this year’s new additions is Pheres, an Italian lifestyle, couture and fine jewelry brand.  Creative Director and Founder, Narcisa Pheres will be on hand to showcase the maison’s gems, a new collection of handbags and a designer collaboration with Roméo Rodin, a French-Swiss luxury shoe brand based in Zurich, Switzerland.



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