It’s onto the next challenge for Andrew Maag, who spent the last ten years leading Burberry through restructuring and rebranding across the globe.
“The opportunity to expand Dunhill’s position to be the leading British menswear luxury brand and build upon its global reach online and offline is an exciting endeavour that I am thrilled to undertake,” Maag commented.
Dunhill is best known for its collection of smoking accessories and writing instruments, but the brand also offers menswear, leather goods and golfwear. Its flagship Alfred Dunhill Bourdon House shop in Mayfair, London, a gentleman’s hideaway offering tailoring and barbershop services, is a favorite among locals. The historical building, erected in 1720, was home to the Duke of Westminster until his death in 1953, and the place where he wooed Coco Chanel, showering her with extravagant gifts for nearly half a decade. Featuring leather chesterfields and vintage map-clad walls, the shop represents Dunhill’s history and British charm, which it hopes to capitalise on.
“We are delighted to welcome Andrew at Dunhill. His expertise and leadership will play a crucial role in the evolution of our physical and digital footprint to bring to life the Dunhill world of gentlemen’s clubs and deliver a consistent and bespoke omni-channel experience for our customers around the globe,” the company said in a press release.