Chanel is setting up shop once again for ski season in Savoyard's Courchevel resort. It's the same boutique the brand used last year but the 160m2, two floor interior has been totally remodelled to pay tribute to the 2016/17 Cruise collection. Inspired by Cuba, the concept blends the vibrant colours ad architecture of Havana with Chanel's signature codes, including a a wrought iron staircase reminiscent of the historical boutique at 31, rue Cambon.
Ready-to-Wear and handbags are displayed on hanging rails while the J12, Première and BOY.FRIEND watches, as well as the Coco Crush fine jewellery line, will be joining a selection of High Jewellery creations in January.
This is the eighth year Chanel sets up shop in Courchevel, and the boutique will stay open until the end of April 2017.